"Magnetism" is a captivating 3D animation we created as a digital commercial for a luxury jewelry brand. The animation begins with an overhead view of a washer placed on a white surface, surrounded by scattered metal parts—screws, washers, nails, and various technical elements. What starts as a seemingly static scene soon transforms as these pieces begin to move, drawn by an invisible magnetic force toward the central washer. Each component collides with the center piece, sticking to it and gradually transforming into part of a luxury ring.

The movement intensifies throughout the sequence, creating a dynamic visual experience that symbolizes the creative journey from raw materials to refined design. As the final pieces attach, the fully-formed ring—now adorned with brilliant crystal diamonds that catch and reflect light against the surrounding dark metal—begins to spin vertically at the center of the frame, allowing viewers to appreciate its complete beauty as the camera gradually moves closer.