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THE COWBOY'S RESOLVE

CLIENT:

JB COPELAND

PROJECT TYPE:

CHARACTER ANIMATION

THE COWBOY'S RESOLVE

CLIENT:

JB COPELAND

PROJECT TYPE:

CHARACTER ANIMATION

PROJECT OVERVIEW

For this animated short, we set out to bring one of JB Copeland’s memorable quotes to life - something witty, honest, and relatable. From the start, we knew we wanted to express it through a cowboy: a figure who could carry humor and heart with confidence.

We built the animation in Maya and Blender, designing a stylized but emotionally rich world centered around a cozy Western saloon. The cowboy stands at the bar, delivering JB’s quote with calm resilience. His design came together through a focus on texture and simplicity - wide-brimmed hat, leather vest, mustard shirt, belted trousers, and spurred boots - all chosen to feel tactile, grounded, and expressive.

His movements are subtle but meaningful: flipping a coin into a glass, nodding, tipping his hat, and walking through the swinging doors into the warm desert light. Each gesture was animated to reflect the spirit of the quote - letting go and moving on.

For the environment, we focused on tone and atmosphere. Stylized wood, glass, and metal textures give the space character without overcomplicating the scene. A warm, cohesive color palette helped us blend desert sunlight with the soft interior glow of the saloon. We also layered in quiet, ambient sounds - creaking floorboards, a breeze, distant tumbleweeds - to ground the scene and support the voice track.

Baseline - Project page
Baseline - Project page
tera Design - Project page
Baseline - Project page

KEY FEATURES

  • Authentic Inspiration: Inspired by one of JB Copeland’s Instagram reels, this piece uses his original voice track as the foundation for tone and pacing.

  • Expressive Cowboy Character: Designed and animated to reflect JB’s message - relatable, grounded, and confident.

  • Stylized, Textured Visuals: A minimal yet detailed aesthetic, with materials like stylized wood, wool, leather, glass, and metal adding depth and warmth to the scene.

  • Cinematic Lighting: A thoughtful mix of desert sunlight and soft saloon lamp glow creates a rich, immersive atmosphere.

  • Complete Animation Pipeline: Built in Maya and Blender - from early concept art through modeling, rigging, animation, and polish.

  • Layered Sound Design: Subtle sound elements - floor creaks, desert wind, clinking glass, and distant tumbleweeds - support the mood and JB’s voice.

  • Emotive Storytelling: The cowboy’s confident gestures and strong exit reinforce the message of reclaiming energy and moving forward.

Baseline - Project page
Baseline - Project page
tera Design - Project page
Baseline - Project page
tera Design - Project page
Baseline - Project page
tera Design - Project page
Baseline - Project page
Baseline - Project page

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