THE COWBOY'S RESOLVE
CLIENT:
JB COPELAND
PROJECT TYPE:
CHARACTER ANIMATION
THE COWBOY'S RESOLVE
CLIENT:
JB COPELAND
PROJECT TYPE:
CHARACTER ANIMATION
PROJECT OVERVIEW
For this animated short, we set out to bring one of JB Copeland’s memorable quotes to life - something witty, honest, and relatable. From the start, we knew we wanted to express it through a cowboy: a figure who could carry humor and heart with confidence.
We built the animation in Maya and Blender, designing a stylized but emotionally rich world centered around a cozy Western saloon. The cowboy stands at the bar, delivering JB’s quote with calm resilience. His design came together through a focus on texture and simplicity - wide-brimmed hat, leather vest, mustard shirt, belted trousers, and spurred boots - all chosen to feel tactile, grounded, and expressive.
His movements are subtle but meaningful: flipping a coin into a glass, nodding, tipping his hat, and walking through the swinging doors into the warm desert light. Each gesture was animated to reflect the spirit of the quote - letting go and moving on.
For the environment, we focused on tone and atmosphere. Stylized wood, glass, and metal textures give the space character without overcomplicating the scene. A warm, cohesive color palette helped us blend desert sunlight with the soft interior glow of the saloon. We also layered in quiet, ambient sounds - creaking floorboards, a breeze, distant tumbleweeds - to ground the scene and support the voice track.





KEY FEATURES
Authentic Inspiration: Inspired by one of JB Copeland’s Instagram reels, this piece uses his original voice track as the foundation for tone and pacing.
Expressive Cowboy Character: Designed and animated to reflect JB’s message - relatable, grounded, and confident.
Stylized, Textured Visuals: A minimal yet detailed aesthetic, with materials like stylized wood, wool, leather, glass, and metal adding depth and warmth to the scene.
Cinematic Lighting: A thoughtful mix of desert sunlight and soft saloon lamp glow creates a rich, immersive atmosphere.
Complete Animation Pipeline: Built in Maya and Blender - from early concept art through modeling, rigging, animation, and polish.
Layered Sound Design: Subtle sound elements - floor creaks, desert wind, clinking glass, and distant tumbleweeds - support the mood and JB’s voice.
Emotive Storytelling: The cowboy’s confident gestures and strong exit reinforce the message of reclaiming energy and moving forward.












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