“STINTAPŪKIS” COMMERCIAL
CLIENT:
NERINGA MUNICIPALITY
PROJECT TYPE:
DIGITAL COMERCIAL
“STINTAPŪKIS” COMMERCIAL
CLIENT:
NERINGA MUNICIPALITY
PROJECT TYPE:
DIGITAL COMERCIAL
PROJECT OVERVIEW
The "Stintapūkis" Festival Animation delivers engaging television commercials for Neringa Municipality's annual celebration through sophisticated 2D animation techniques. This creative project transforms minimal design assets - simple character illustrations with limited poses, props, and backgrounds - into dynamic visual narratives that captivate viewers.
The animation process involves thoughtful manipulation of separate visual elements to create movement and interest while maintaining the clean, minimalist aesthetic of the original artwork. These commercials effectively communicate the cultural significance of this midwinter festival, which celebrates the distinctive cucumber-scented smelt fish and the ancient Curonian "drumming" ice fishing technique that has been recognized as an intangible cultural heritage. Through strategic animation choices and careful attention to detail, the project successfully balances artistic constraints with promotional objectives, creating memorable content that connects audiences to local traditions and encourages festival participation.





KEY FEATURES
Breathing life into static elements through separate layer animation, carefully animating individual components like eyebrows, pupils, and limbs to create natural movement within limited character poses.
Subtle animation techniques maintain the minimal aesthetic while creating continuous visual interest through soft movements that feel organic rather than mechanical.
Creative pose transitions transform constraints into advantages, such as converting limited arm positions into drumming motions that reflect the festival's cultural significance.
Parallax and depth creation using strategic movement between background layers to enhance visual dimensionality despite the flat artistic style.
Rhythmic visual pacing aligns animations with the soundtrack to create a harmonious viewing experience that captures the musical aspect of traditional "drumming" fishing.
Visual storytelling solutions overcome the challenge of minimal imagery by focusing viewers' attention through thoughtful composition and timed information reveals.
Micro-animations add unexpected moments of delight through small interactive elements like moving fish or burning fire that maintain viewer engagement throughout the commercial.












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