Distinctive logotype-based identity: The brand uses a text-only logo encased in a rounded square accent, ensuring clear recognition without relying on separate symbols.

Strong conceptual foundation: The flipped “i” becomes a storytelling tool, symbolizing the “pinning” mechanic in games and the brand’s emphasis on attention and impact.

Dynamic yet grounded aesthetic: Modern, energetic visuals are balanced with cues of stability and continuity, reinforcing the studio’s long-term vision.

Limited, high-impact color palette: A bold red accent paired with white or black logo versions enhances visibility and emotional resonance across different media.

Adaptive visual language: The identity incorporates a wave motif representing exploration and creativity, along with modular design principles for various applications.

Unified typography: A single, modern type family ensures a cohesive and recognizable voice across all brand communications.

Precise usage rules: Clear brand guidelines establish consistency across platforms, while allowing room for flexibility in secondary graphic elements.