JAM SESSION WINE
CLIENT:
PROJECT TYPE:
PRODUCT LABEL
JAM SESSION WINE
CLIENT:
PROJECT TYPE:
PRODUCT LABEL
PROJECT OVERVIEW
The label for Jam Session Wine is a celebration of rhythm, color, and improvisation - just like jazz itself. Drawing inspiration from the iconic visual identity of the Monterey Jazz Festival and the expressive, geometric style of Pablo Lobato, the design seeks to bottle not just wine, but an atmosphere. Angular forms, vibrant contrasts, and a stylized musician silhouette infuse the label with a sense of motion and sound, echoing the spontaneous and lively spirit of a jam session.
This project plays with abstraction while remaining approachable, inviting wine lovers and music fans alike to experience a product that’s as much about culture and character as it is about taste. Beyond its function as a wine label, the artwork was created to live on - becoming a striking poster for the home, or a vibrant centerpiece at events and tastings.
KEY FEATURES
Visual language inspired by Pablo Lobato: Blending bold, geometric forms with emotional expression.
Angular portrait of a jazz musician: Echoing the dynamic energy and visual rhythm of a live jam session.
Vibrant color palette: Reflecting the mood and tone of jazz - bold reds, deep blues, and sharp contrasts.
Minimalist yet narrative design: Allowing the label to tell a story without overwhelming detail.
Cultural crossover appeal: Merging wine and jazz into one cohesive, lifestyle-oriented product.
Designed for shelf impact: With an art-forward look that captures attention and curiosity.
Honoring jazz heritage: Referencing classic jazz iconography while introducing a fresh, contemporary twist that invites new audiences.
Label as lasting artwork: Suitable for use as a standalone poster or event décor, extending the brand experience beyond the bottle.
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