BENELUX REGATTA
CLIENT:
BENELUX REGATTA
PROJECT TYPE:
BRANDING
BENELUX REGATTA
CLIENT:
BENELUX REGATTA
PROJECT TYPE:
BRANDING
PROJECT OVERVIEW
BeNeLux Regatta is an annual sailing event that unites Lithuanian sailing enthusiasts living, working, or studying in the Netherlands, Belgium, and Luxembourg. Our design approach captures the event's vibrant spirit, creating a visual identity that speaks to community, adventure, and the excitement of sailing. The branding aims to welcome Lithuanians abroad, inviting them to connect with their community through a shared passion for maritime experiences.
The logo centerpiece dynamically depicts a regatta boat in motion, seemingly caught in the wind's embrace, symbolizing the energy and movement of the event. We intentionally incorporated the Lithuanian flag colors and elements to emphasize the event's cultural significance, creating a strong sense of national pride and community connection for Lithuanians living outside their home country.
KEY FEATURES
Community-Focused Design: Creates a visual identity that celebrates the Lithuanian community and sailing enthusiasts.
Dynamic Logo Concept: Features a regatta boat design that captures the movement and excitement of sailing.
Comprehensive Branding Approach: Developed across multiple touchpoints including event flags, participant polo t-shirts, and social media banners.
Color Palette Strategy: Utilizes bold blue and white tones to represent maritime themes and emphasizes Lithuanian flag colors.
Event Positioning: Communicates the regatta as a unique opportunity for Lithuanians to connect, compete, and celebrate their shared heritage.
Multi-Purpose Design Elements: Created to promote the event across digital and physical marketing channels effectively.
Cultural Connectivity: Designed to foster a sense of community and belonging among Lithuanians living abroad.
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